Performance Marketing Certification Program

Master Meta Ads, Google Ads, Landing Pages, Tracking & Optimization in 8 Weeks.

A practical 2-month live online weekend program for students, working professionals, freelancers, entrepreneurs and marketers who want to learn how performance marketing actually works in the real world.

2-Month Live Weekend Program Saturday & Sunday 100% Live Online Limited Seats Per Batch

Program Fee: ₹50,000

Campaign Performance

CTR4.8%

ROAS4.2×

CPL↓ 32%

Conversions+68%

ResearchStrategyAdsLanding PageTrackingOptimization

8 WeeksStructured Learning

Sat + SunWeekend Sessions

Live OnlineInstructor-Led

₹50,000Complete Program Fee

Don't Just Learn Digital Marketing

Learn How to Generate Measurable Business Results.

Knowing how to run an advertisement is not enough. A performance marketer must understand the complete system behind acquisition, conversion and scale.

Audience research

Offer positioning

Campaign creation

Keyword strategy

Ad copywriting

Landing pages

Conversion tracking

Campaign analysis

Lead quality

Scaling

The Complete Process

Strategy
Business, audience, offer and funnel planning.

Campaign
Meta + Google campaign setup and execution.

Landing Page
Conversion-focused messaging and structure.

Tracking
Pixels, tags, analytics and attribution.

Optimization
Diagnose, improve, test and scale.

What You Will Learn

A Complete Performance Marketing Curriculum

From campaign fundamentals to optimization, landing pages, analytics and client acquisition.

MODULE 01

Performance Marketing Fundamentals

Build a strong foundation before spending money on advertising.

Marketing funnels
Customer journeys
Lead generation
Customer acquisition
CPL, CPA, CAC, ROAS & ROI
Campaign budgeting
Audience research
Offer positioning

MODULE 02

Meta Ads

Generate leads and conversions using Facebook and Instagram advertising.

Business Manager
Ads Manager
Campaign structure
Audience research
Custom audiences
Lookalikes
Retargeting
Lead forms
Pixel setup
Scaling

MODULE 03

Google Ads

Capture customers actively searching for your product or service.

Search campaigns
Keyword research
Search intent
Match types
Negative keywords
Quality Score
Bidding strategies
Search terms
Remarketing
Optimization

MODULE 04

Landing Page Strategy

Turn paid traffic into leads with conversion-focused page structure.

Hero strategy
Headlines
Offers
Benefits vs features
Trust elements
Lead forms
Calls-to-action
Mobile optimization
Conversion psychology
Testing

MODULE 05

Conversion Tracking & Analytics

Know exactly where results are coming from and make data-led decisions.

Meta Pixel
Google Ads tracking
Google Tag Manager
Google Analytics
UTM parameters
Lead-form tracking
WhatsApp tracking
Attribution
Funnel analysis

MODULE 06

Creative Strategy & Ad Copywriting

Understand what makes people stop scrolling, pay attention and take action.

Hooks
Pain points
Benefits
Offers
Headlines
CTAs
Static concepts
Video concepts
UGC concepts
Creative testing

MODULE 07

Lead Generation Strategy

Learn enquiry generation for high-ticket and service-based businesses.

Real Estate
Interior Design
Education
Professional Services
Local Businesses
Agencies
B2B Services
High-ticket offers

MODULE 08

Campaign Optimization & Scaling

Learn how professional marketers decide what to stop, continue, test and scale.

CPL & CPA analysis
CTR & CPC analysis
Lead-quality analysis
Creative analysis
Audience analysis
Budget allocation
A/B testing
Scaling strategies

Your 8-Week Learning Roadmap

From Foundation to Practical Execution

Each week builds on the previous one so you progress from fundamentals into campaign execution, optimization and client-ready practical work.

WEEK 1

Performance Marketing Foundation

Funnels
Customer psychology
Metrics
Audience research
Media budgeting

WEEK 2

Meta Ads – Campaign Setup

Business Manager
Campaign structure
Audiences
Lead campaigns
Lead forms

WEEK 3

Meta Ads – Optimization

Creative strategy
Retargeting
Campaign analysis
CPL optimization
Scaling

WEEK 4

Google Ads – Fundamentals

Search Ads
Keyword research
Search intent
Match types
Campaign setup

WEEK 5

Google Ads – Optimization

Search terms
Bidding
Quality Score
Tracking
Scaling

WEEK 6

Landing Pages & Tracking

Landing page strategy
Conversion copy
Meta Pixel
GTM
Analytics

WEEK 7

Advanced Performance Marketing

Remarketing
Funnel optimization
Campaign audits
Reporting
Data-led decisions

WEEK 8

Practical Project + Career

Campaign strategy project
Media planning
Client reporting
Freelancing
Final assessment

Learn by Doing

This Is Not Just Another Recorded Course.

Throughout the program, you'll work on practical activities designed to strengthen real-world execution skills.

Audience Research

Keyword Research

Meta Campaign Planning

Google Campaign Planning

Ad Copywriting

Creative Strategy

Landing Page Audits

Media Plans

Optimization Exercises

Performance Reports

Who Should Join?

Designed for Ambitious Learners & Practitioners

Students

Build practical skills that can strengthen your career opportunities.

Working Professionals

Learn performance marketing without disrupting your weekday work schedule.

Freelancers

Build skills you can package and offer to clients.

Entrepreneurs

Understand how to generate and track leads for your own business.

Digital Marketers

Upgrade from basic marketing tasks to measurable performance campaigns.

Agency Owners

Improve campaign execution, optimization and client reporting.

Want to Build a Freelancing Career?

Turn Performance Marketing Into a Client-Ready Skill.

During the program, you'll also understand how to position your services, approach clients, conduct discovery calls, create proposals and report campaign performance.

01 · Select your niche

02 · Position your services

03 · Approach clients

04 · Conduct discovery calls

05 · Create proposals

06 · Price your services

07 · Report performance

08 · Retain & upsell clients

Certification

Earn Your Performance Marketing Certificate

Participants who successfully complete the training, assignments and final project will receive a Certificate of Completion in Performance Marketing.

Strengthen your resume

Enhance your LinkedIn profile

Add to your portfolio

Showcase completed learning

Certificate of Completion

Performance Marketing

Meta Ads · Google Ads · Landing Pages · Tracking · Optimization

8-Week Live Program

Program Investment

One Program. The Complete Skill Stack.

Performance Marketing Certification Program

2 months · Saturday & Sunday · 100% live online

Meta Ads

Google Ads

Lead Generation

Landing Pages

Conversion Tracking

Google Analytics

Google Tag Manager

Ad Copywriting

Creative Strategy

Optimization

Scaling

Reporting

Freelancing

Practical Project

Complete Program Fee

₹50,000

Limited seats available per batch.

Fee Policy: Program fees once paid are non-refundable and non-transferable, except where required by applicable law.

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Frequently Asked Questions

Before You Enrol

The program runs for 2 months / 8 weeks.

Classes are conducted online during the weekend — Saturday and Sunday.

Yes. The complete program is conducted online through live sessions.

The complete program fee is ₹50,000.

No. The core program is based on live instructor-led online sessions.

No. The program begins with fundamentals before progressing to campaign execution and optimization.

Yes. Both Meta Ads and Google Ads are core parts of the curriculum.

Yes. Meta Pixel, Google Ads conversion tracking, Google Analytics and Google Tag Manager are covered.

Yes. Participants who successfully meet the program requirements will receive a Certificate of Completion in Performance Marketing.

Stop Learning Through Random Videos

Build the Complete Performance Marketing Skill Set in 8 Weeks.

Learn how to take a business objective and build a complete marketing system around it.

2-Month Live Weekend BatchSaturday & Sunday₹50,000 Program Fee